This week, Leith BMW sponsored the Southeast Alternative Fuels Conference & Expo, which lasted from Wednesday to Friday. The conference focused on bringing together groups and individuals from all over the region to discuss clean energy. Attendees enjoyed the thoughts of more than a hundred speakers as well as a ride-and-drive event. As part of […]
Tag Archives | BMW i
Watch the BMW i3 Built from Start to Finish
Standing next to the BMW i3, we’re often struck by its size. Diminutive by nature, the i3 nonetheless represents big ideals for a greener world. Those ideals are still apparent in the design language, the silent driving experience, and the bright-eyed philosophy that sales associates like those at Leith BMW in Raleigh bring to the […]
Test-Driving Up a Storm at the Drive Electric Fair
It may not have stormed this morning, but electricity was still a theme of the day at Leith BMW. We attended the Drive Electric Fair at North Hills today. The event was put on as part of National Drive Electric Week, a celebration of plug-in vehicles that spans the country. Events are put on throughout […]
BMW i Environmental Consciousness Extends Beyond Cars
The 2015 BMW i8’s entire design was drawn from its battery pack. Everything from its physical dimensions to the function of its doors are derived from the optimum shape in which its 96 lithium-ion cells have been arranged. The batteries rest in a nearly five-foot long arrangement, sealed inside an aluminum box at the heart […]
Gus Van Sant Tapped for Emotive BMW i Ads
“You the man now, dawg.” This iconic line was passed from Sean Connery to Rob Brown in the Gus Van Sant film Finding Forrester. Now, BMW has said the same to Van Sant himself. The acclaimed cinematographer and director, known also for Good Will Hunting and Milk, was tapped by the German automaker to give […]