Archive | Videos

Videos and other media relating to the BMW brand.

Team USA Racing in BMW Bobsled

The games have begun. The twenty-second Winter Olympic Games officially kicked off with the opening ceremony on Friday night, and now athletes from around the world are competing in various events, most of which revolve around sliding. But sliding can be scientific, and who better to make it so than BMW? Team USA has not […]

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BMW i8 in Detail: Intelligent Lightweight

Today’s BMW i8 in Detail video explains the hybrid sports car’s intelligent lightweight construction. As we’ve tried to make clear, when BMW was designing the i8, they always thought of it as a sports car first and a hybrid second. That being said, the electric batteries that are part of most hybrid systems are very […]

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BMW i8 in Detail: Laser Light

This week’s BMW i8 in Detail video will focus on yet another of the i8’s revolutionary innovations. The technology illuminated in this video is something that couldn’t be found on any other production car prior to the i8 because BMW hadn’t invented it yet. It’s going to change the way the world looks. With laser […]

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BMW i8 in Detail: Performance

It’s time once again for the BMW i8 in Detail video of the week. We’ve previously shared videos on the i8’s design and carbon fiber elements. Today, we visit the topic we know you’re most interested in: the i8’s performance. After watching the video, you know that the i8 is powered by BMW’s latest eDrive […]

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BMW i8 in Detail: Carbon

We would be remiss if, in the midst of this NAIAS coverage, we didn’t treat you to another video from the BMW i8 in Detail series. Last week, we shared the video about the i8’s design. Today’s topic is materials. Specifically: carbon fiber. Carbon fiber has been popular for a while and is seeing increased […]

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