There’s not much we love more than helping people into their first BMW. Often it’s the payoff for hard work, great patience, and careful planning. The look on a customer’s face when they sit behind the wheel of their Ultimate Driving Machine for the first time can’t be equaled, and we’re grateful to everyone who chooses to share that experience with us.
What about your second BMW, though? Your third? Once you’ve established yourself as a lifetime customer, is it always so exciting? As much as we’d like to think so, and as much as we try to make every visit to our showroom better than the last, we understand that some of you might be looking for more. There are thrill-seekers and diehard enthusiasts for whom the journey is as important as the reward at its end.
That’s why we want to make sure you know about BMW’s special delivery programs. There are adventures on the way to your next Ultimate Driving Machine that are only possible with BMW, and you owe it to yourself to learn about them.
BMW Performance Center Delivery
Just outside Spartanburg, South Carolina, you’ll find BMW’s North American manufacturing facilities. In addition to producing all vehicles in the X lineup, including the upcoming X7, this campus is home to the BMW Performance Center.
For no extra cost, you can choose to pick up your new BMW at the Performance Center. Just tell us when you’re ordering your vehicle that you want to take Performance Center Delivery, and we’ll get the ball rolling on the best car-buying experience of your life so far. What does this entail? We’re glad you asked.
- Arrive in Spartanburg by any means you choose (travel is the only expense you’re responsible for the whole time you’re in town). If you come by plane or train, you’ll be picked up and taken to a first-class hotel for your complimentary overnight stay. The VIP treatment continues in the morning with a continental breakfast before you’re taken to the BMW Performance Center.
- You’ll tour the factory, learn about how it runs, meet some of the friendly robots on the assembly line, and generally immerse yourself in BMW culture.
- Meet your BMW. Whether it’s an X model built here or something from overseas, your Ultimate Driving Machine will be waiting for you along with a Product Specialist to give you a full introduction. By the end of this meeting, you’ll know how to use every aspect of your new car. That means the only thing left to do is…
- Learn how to drive it. Your new car will be saved for your personal use, but you’ll have a chance to drive a similar model on the performance test track while learning from BMW’s professional driving instructors. There’s no better way to round out a perfect day than finding out just what you and your car are capable of.
This program is offered on most week days, barring holidays. It’s open to you and a guest when you order any new BMW. Afterward, you can either drive your car home or you can choose to have it transported to Leith BMW where we’ll let you know when you can pick it up.
If you have further questions about the logistics of the Performance Center Delivery program, feel free to call us or visit the appropriate page on the BMW USA site. If you’re looking for a firsthand account of this experience, there’s a write-up by Jalopnik editor Jason Torchinsky, which you can find here.
Looking for a bigger adventure? Check back later when we’ll detail BMW’s extravagant European Delivery Program.