Standing next to the BMW i3, we’re often struck by its size. Diminutive by nature, the i3 nonetheless represents big ideals for a greener world. Those ideals are still apparent in the design language, the silent driving experience, and the bright-eyed philosophy that sales associates like those at Leith BMW in Raleigh bring to the […]
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The BMW M1 is One Man’s Only Ultimate Driving Machine
With BMW being such a future-oriented brand, it’s rare that you’ll see us take the time for two flashback Fridays in a row, but sometimes we have to make an exception. You’ll be well aware by now that BMW builds Ultimate Driving Machines. If you own a BMW, you own a UDM, no questions asked. […]
Dinan Engineering Drives BMW Further
“I still like to drive, it’s the whole reason I do this. I mean, it’s a business, but I like to drive cars fast.” So says Steve Dinan, head of Dinan Engineering. His company is based in Morgan Hill, California, and has forged a reputation as one of the premier BMW tuners in the world. […]
Gus Van Sant Tapped for Emotive BMW i Ads
“You the man now, dawg.” This iconic line was passed from Sean Connery to Rob Brown in the Gus Van Sant film Finding Forrester. Now, BMW has said the same to Van Sant himself. The acclaimed cinematographer and director, known also for Good Will Hunting and Milk, was tapped by the German automaker to give […]
Lights, Camera, Crash! Inside the IIHS Vehicle Research Center
The car you drive has been crashed dozens of times. Not by you (we hope) and probably not the specific car that belongs to you, but the model you own has been totaled over and over. Every car you see on the road has a ghost, battered and crumbled, sitting in a scrap heap somewhere. […]