Much of our coverage of the BMW i sub-brand is bent on showing BMW at the forefront of sustainable vehicles and energy efficiency. We’ve seen over time how certain philosophies have found their way back into the main BMW heading as well, and we previously reported how all “core” BMW models would eventually get a […]
Tag Archives | BMW i
BMW i3 is an Investment in the Future, Infrastructure
The i Series represents a different mode of thinking from the main line of BMW. Recently, the head of design for BMW i, Benoit Jacob, did some Q & A with Car and Driver to talk about the themes at the heart of the i3. If there are two ideas at the heart of the […]
Today Show hosts discuss “Newfangled Idea” in BMW i3 ad
Don’t ever let anyone tell you the Germans don’t have a sense of humor. If that were the case, we wouldn’t have seen this spot from BMW during Super Bowl XLIX. If you’re a regular reader, you know well and good what an i3 is and the effect it is having on the world. BMW […]
Showdown: M4 versus i8
Often when we’re searching for news to share with you, we come across videos of some journalist or car geek or other drag racing two cars to see which one wins. We watch these with some detached interest, especially when they involve a BMW, but we don’t always choose to share them. It’s just not […]
2014 LA Auto Show: BMW i3, i8 Win Awards
In many ways, the Los Angeles Auto Show has only just begun, but BMW is already racking up awards for its cars. Yesterday, Green Car Journal announced that the BMW i3 was its 2015 Green Car of the Year. The i3 is the first all-electric vehicle to win this award, which is widely considered to […]