Archive | April, 2014

Born Electric: The BMW i3

Pulling up to Leith BMW today, it was clearly not just another day at our center. The giveaway was the BMW USA tent set up out front, along with a set of BMW i flags flying, and a row of six BMW i3s parked out front. The future had arrived in Raleigh. Information boards were […]

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The 2014 BMW 528i xDrive: Dreamweaver

Business cards are simple by nature. They’re meant to convey instantaneous understanding of who a person is and what that person does. Our card gives our name followed by our occupation: “Web Content Writer.” When you go for a test-drive with someone and you pull back onto the lot and get out of the car, […]

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Happy Earth Day

Waking up, today did not feel like an important day. Today felt like any other day. It felt like Tuesday, only Tuesday, a day that has three other days coming after it before the weekend. On days like Tuesday it is difficult to fight our default settings. We wait ten minutes after the alarm goes […]

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NYAS: BMW X5 eDrive Concept

We’ve heard tell that technology is the name of the game in New York this year, and you just know that BMW isn’t going to be beaten in that arena. Case in point, the latest concept for the BMW X5 eDrive. The Boss is getting a plug-in hybrid system that will reportedly give it a […]

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NYAS: The BMW X4 eXcites in New York

The New York Auto Show began yesterday, and as you would expect, BMW is out in force. Day one highlights go primarily to the all-new BMW X4. While you might be quick to rush in and say that the X4 is to the X3 as the X6 was to the X5, you should pause and […]

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